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Shop until you drop

Couple shopping for Christmas decorations at a festive market stall

Sterzing has a long tradition and impeccable reputation as a shopping destination. So, what could be better than taking time for a long stroll through the arcades and lanes of the old town? The Schwarzer Adler is so close to the shopping action that it’s impossible to resist. (And if you get swept along in the shopping frenzy: You’re never far away from a coffee or refreshing glass of wine. We promise.)

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Two women shopping for clothes in store with 40% discount signs
Two women shopping for shoes in a store with handbags and shoe shelves.

Charming boutiques

Looking for big chains and mass-produced goods? Then Sterzing isn’t the place for you. With its arcades and winding lanes in both the old and new town, the medieval town is home to little boutiques. Passionate shoppers will find selected collections. What can you expect? Shoes, fashion for all ages, bags, sport gear, pretty souvenirs or trinkets that simply make life that bit brighter, and much more. All just a comfortable walk away from the Schwarzer Adler

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Glass of red wine and appetizers on table with people in the background
Picnic with cheese, grapes, croissant, oysters, and sparkling wine

Exclusive delicatessens

Your body needs more than fashion to feel good? Of course it does! That’s why you’ll find selected shops in Sterzing full of culinary specialities just waiting to be sampled and taken home. Whether you want to discover rare wines and local winegrowers or local Speck ham and cheese to take home to munch on later; whether you’re looking for a special foodie present or simply want to indulge in the culinary joys of lifeSterzing won’t disappoint.

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Lit pedestrian street with colorful historic buildings and clock tower at night
Schwarzer Adler FAQs: From “Where can I park?” to “Is late check-out possible?”
Giving you clear answers to all your questions.
Happy couple in winter clothes on a festively lit city street

The key to enjoyment lies in 
appreciating the little things.

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Italian Restaurant
14
Aug
2025
Arrival*
21
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2025
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